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Summary
Is it better to bootstrap your startup or seek funding? Let’s hear from Saravana Kumar, who was able to scale his bootstrapped business to $10 million ARR. This is the first part of a series of videos from our conversation with Saravna Kumar, the CEO and Founder of Kovai.co a multi-product SaaS Company. Saravana was born in Coimbatore, India and in 2000 he moved to London after completing his Master’s in computer applications. He began working as a consultant for several top firms including Fidelity and Microsoft. While working with a Microsoft technology – Biztalk server- he identified a gap. He developed a prototype and soft-launched it at a conference with several industry influencers who immediately started to give feedback. He went back to the drawing board, improved the product and the first version was launched in 2011- BizTalk360
Episode 2 – The Feedback Loop and Productivity Metrics that Drive Our SaaS Growth
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