A Business Founded on Bootstrap SaaS Experience and Expertise

I always knew I wanted to be involved in software development and after working as a freelance developer I was inspired by others I met at a technical conference to start a software house. While running that business I realised that some potential clients were just not the right fit for what we offered, so I referred them on to others in my widespread network of expert developers. That’s where the inspiration for Trustshoring came from. I want to help businesses access the best of the outstanding talent that’s out there and find the team that is right for them.

Within the startup world, my biggest fascination has always been SaaS and especially the bootstrapped niche. You can regularly find me at SaaS conferences and in SaaS communities where I learn from other founders and share my own advice, and I'm regularly invited to speak. There’s been a radical shift recently, lit up by the pandemic, where people have stopped treating working with Eastern Europe as outsourcing, and started seeing it more as extending the runway but with a focus on hiring the best people for strategic roles, not just saving money. It’s basically a move from simple delegation to team building. It’s something we’re going to see more of – the increasing demand for great software developers means that the shortage people used to see locally is now extending globally.

My experience means I’m able to offer advice to SaaS founders on scaling their business, product strategy, implementation, team set up and technical requirements – really anything they need to understand to develop the best user/customer experience. Some of our clients are techies who rely on our knowledge of scaling, outsourcing and vetting, while others are non-technical entrepreneurs who have market access and business experience but lack technical knowledge. With my pan-industry expertise I can be there to advise on all these aspects.